Campaign Description

In 2013, the Firstbank, Colorado’s second largest bank by deposits, had launched a new outdoor advertising campaign which, instead of touting the bank’s services, is advertising local small business customers such as pharmacies, roofing companies and bakeries.The “We Help Business Get Big” campaign, which officially launched this week, features enlarged versions of customer business cards on billboards throughout Metro Denver, Colorado Springs, Fort Collins, Greeley and Windsor. The campaign aims to help boost the customers’ visibility and sales, without increasing their marketing budgets.

In addition to outdoor billboards, FirstBank will also be promoting its business customers through its Facebook, Twitter and Google+ channels, as well as spotlighting select businesses on the bank’s highly visited blog at efirstbankblog.com.

FirstBank stands by a long-held philosophy to “always do what’s right,” and this marks the second time the company has contributed its own advertising funds to promoting its small business customers. In 2009, during the height of the Great Recession, the bank launched its “We Care About Small Business” campaign. The bank was running the campaign with free 14′ x 48′ billboards with the message FirstBank wants to get across: “We care about small business.” which advertised microbusinesses like babysitting, piano lessons and math tutoring—ventures that are typically too small to afford big public promotions. Beyond promoting its customers, FirstBank is also a major supporter of nonprofits in areas where its employees live and work.

Campaign Details

Client: FirstBank, USA
Agency: TDA_Boulder, USA
Art Director: Matt Leavitt
Copywriter: Jeremy Seibold
Client service: n/a
Producer: n/a
Director: n/a
Released: January 2010

Client

FirstBank operates more than 115 locations in Colorado, Arizona and California. FirstBank is the largest locally owned banking organization in Colorado, serving more than 600,000 customers.

Since 2000, FirstBank has contributed more than $40 million and thousands of volunteer hours to charitable organizations.

Testimonials

“Colorado’s economy is comprised mostly of small businesses,” said John Ikard, CEO of FirstBank Holding Company. “This is a state where many entrepreneurial spirits live and have founded companies that are helping Colorado grow and attract new talent and residents. Our new campaign will hopefully not only highlight our support of our customers, but the state’s small business community as a whole.”

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