During December 2016 – February 2017 Idea Bank (Poland) supported its new leasing program for SMEs called Happy Miles with ads on TV.
Happy Miles Program is based on “pay as you drive” principle – the amount of monthly payment for leased vehicle is based on kilometers driven during a month. So the amount of monthly payment depends on how often a customer uses the vehicle. Read more about Happy Miles Program here
Two humorous TV spots showed stalemate situations in which the perspective of non-payment of leasing installments due to the impossibility of use of the vehicle turned out to be beneficial for a driver appearing in a hopeless position.
Spots were shown in a nationwide television and thematic channels. Also, Bank supported TV ad campaign with radio spots in similar style.
Brasil Warsaw agency prepared creative concept.
The spots were directed by Martin Serafin.
Video production Graffiti Films.
Post production: Miło